• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2022 Vol.10(4): 243-247 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.4.705

Impact of Country of Manufacture on Customer Purchase Intention: Case Study of Japanese Cosmetics in Vietnamese Market

Vo Minh Sang, Tran Ngoc Thien Thanh, Le Anh Thoai, Nguyen Ha Yen Nhi, and Nguyen Thuy Truc

Abstract—The study is on the impact of country of manufacture origin on customer purchase intention. A case study of Japanese cosmetics was conducted by a quantitative research method, with a sample size of 379 Vietnamese customers. All participants are willing to providing information for building the convenience sample. Data analysis methods included: Cronbach Alpha test, structural equation modeling, analysis of variance and T-test. The research results determined: (1) The components of the country of manufacture have positive impact on customer purchase intention. The perceived brand quality towards the country of manufacture component has the greatest direct positive influence on customer purchase intention. The perceived country image and perceived brand association towards the country of manufacture have indirectly positive impact on customer purchase intention; (2) Country image has a positive effect on customer perception of the quality of products manufactured in that country. Therefore, if the country's image is good, it will help increase the consumption intention of this country's products in foreign markets.

Index Terms—Country of manufacture origin, perceived country image, perceived brand association, brand quality, customer purchase intention.

The authors are with the FPT University, Vietnam (e-mail: sangvm@fe.edu.vn, thanhtntcs130138@fpt.edu.vn, thoailacs130111@fpt.edu.vn, nhinhycs130098@fpt.edu.vn, trucntcs130035@fpt.edu.vn).

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Cite:Vo Minh Sang, Tran Ngoc Thien Thanh, Le Anh Thoai, Nguyen Ha Yen Nhi, and Nguyen Thuy Truc, "Impact of Country of Manufacture on Customer Purchase Intention: Case Study of Japanese Cosmetics in Vietnamese Market," Journal of Economics, Business and Management vol. 10, no. 4, pp. 243-247, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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