• ISSN: 2301-3567 (Print)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly (2013-2014); Monthly (2015-2017); Quarterly (Since 2018); Bimonthly (Since 2022)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
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JOEBM 2022 Vol.10(4): 253-257 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.4.707

The Important Aspects to Transform a Digital Organization: Examples of a Traditional Organization and a Public Company in Thailand

Yuwarat Srisupawong, Kanyuma Kamata, and Noritsugu Kamata
Abstract—In a new digital economy, consumers are using social media, smart mobile, cloud, etc. to interact with business products and services. All industries have to conduct their key operations supporting new digital technologies. To get a deeper understanding of digital transformation, this article reveals the literature about the related factors of digital transformation by focusing on the research question: What are the crucial aspects of digital transformation? The results of a review showed that the key areas of success associated with the balancing from four dimensions of the digital transformation strategy, a customer engagement or experience strategy, a digitalized solution strategy, the characteristics of a digital leader, and the guiding of the digital adoption. These are the central concepts helping organizations journey with digital transformation. However, the success of the digital transformation is not easy to do and complete within a few years. A big old company needs to re-engineer organizational structure and processes, and encourage staff to understand the digital culture and customers to engage in the corporate products and services.

Index Terms—Digital transformation, digital organization, digital technology, digital transformation strategy.

Yuwarat Srisupawong is with the Office of National Broadcasting and Telecommunications Commission, Thailand (e-mail: aea_kmutt@hotmail.com). Kanyuma Kamata is with King Mongkut’s University of Technology Thonburi, Thailand (e-mail: kanyuma.j@mail.kmutt.ac.th). Noritsugu Kamata is with Tokyo Denki University, Japan (e-mail: n.kamata@mail.dendai.ac.jp).


Cite:Yuwarat Srisupawong, Kanyuma Kamata, and Noritsugu Kamata, "The Important Aspects to Transform a Digital Organization: Examples of a Traditional Organization and a Public Company in Thailand," Journal of Economics, Business and Management vol. 10, no. 4, pp. 253-257, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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