• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2022 > Volume 10 Number 4 (Aug. 2022) >
JOEBM 2022 Vol.10(4): 277-282 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.4.712

Metaverse; Virtual World Challenges and Opportunities for Digital Business

Tippawan Meepung and Phudit Kannikar

Abstract—Metaverse makes it more connected, transcending the constraints of the real world, doing more activities together. Metaverses are used to generate monetization benefits through activities, trade trades, exchange goods and services, or use them to connect them with others, possibly by collaborating. Learn important points, communicate, exchange and express yourself in ideas. This article would like to present new way of immersive customer experience. The aims of this research were 1) to synthesize and develop the business model canvas of Metaverse; virtual world for digital business 2) to evaluate the business model canvas of Metaverse; virtual world for digital business and 3) to study the results of implementing the model. The research process was therefore divided into 3 parts. The evaluation of the developed model was carried out by 7 experts in related fields and the implementation of the model was carried out by a sample of 48 user.

Index Terms—Metaverse, digital business, multi-technology, business model canvas.

The authors are with Business Administration and Information Technology, Rajamangala University of Technology Tawan-Ok, Chakrabongse Bhuvanarth Campus, Thailand (e-mail: tippawan_me@rmutto.ac.th, phudit_ka@rmutto.ac.th).

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Cite:Tippawan Meepung and Phudit Kannikar, "Metaverse; Virtual World Challenges and Opportunities for Digital Business ," Journal of Economics, Business and Management vol. 10, no. 4, pp. 277-282, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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