— This research is aimed at determining the differences in the perception of the typical regional products and region of origin between domestic and foreign tourists. Seeing that tourism experts need to know how consumers or potential consumers perceive typical regional products, this research sheds light on whether the perception about typical regional products and region of origin differs between domestic and foreign tourists in relation to familiarity about typical products. The authors of the paper have used the Region of Istria as an illustrative example due to its rich culinary heritage and tradition that can be successfully used as a competitive advantage in the tourist market.
— Regional products, regional marketing, regional image, perception of regional products.
Ernes Oliva is with the Juraj Dobrila University, OET “dr. Mijo Mirković” (e-mail: email@example.com).
Cite: Marko Paliaga and Ernes Oliva, " Typical Regional Food and Beverage Products and Region of Origin Perception Differences between Domestic and Foreign Tourists," Journal of Economics, Business and Management vol. 1, no. 1, pp. 209-212, 2013.