• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: DOAJ, Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2013 Vol.1(2): 220-223 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2013.V1.48

The Role of Event Marketing to Increase Brand Awareness of East Java Tourism and the Impact on Development of Entrepreneur Motivation (Case Study on Jember Fashion Carnaval)

Alvan Sidiq Asbullah
Abstract— In 2010, East Java got a first rank in Indonesia for foreign and domestic tourist visits reached until 48 million 48.261.888 tourists. While for foreign tourist visits from 2009 to 2011 are also always on the increase. With such achievements of East Java, it need an effort to maintain the stability or even increase that achievements in order to create and develop entrepreneurship motivation to increase economic activity. This paper is designed to know the concept of the role of event marketing to increase brand awareness of east java tourism and the impact on development of entrepreneur motivation. The study scientific work is designed by using a descriptive analytical approach. JFC As Event Marketing to Increase Brand Awareness of East Java Tourism and this impact on entrepreneurship motivation is drawn as an concept that involves the role of management JFC, Provincial Government of East Java, Travel Agents, Culinary, Hotel,and Tourism objects in East Java. The role of each stakeholder. In order to increase brand awareness of East Java tourism can be divided into three phases, namely pre-event, event, post-event. With this concept, the conclusion, are: 1) Created JFC As an Event Marketing in Promoting East Java Tourism. Finally, it will increase Brand Awareness of East Java Tourism and increase entrepreneurship motivation of East Java people 2) Through this concept, by the potential that every regions have, it will able to do the event marketing as corporate social responsibility of each district in promoting their potential tourism object by the concept of event marketing. 3) Through event marketing, it will be able to increase brand awareness of tourism potential and will give impact in increasing economic activity of each district.

Index Terms— Event marketing, brand awaren

Alvan Sidiq Asbullah is with the University of Jember,East Java, Indonesia (e-mail: alvanasbullah@yahoo.co.id).

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Cite: Alvan Sidiq Asbullah, " The Role of Event Marketing to Increase Brand Awareness of East Java Tourism and the Impact on Development of Entrepreneur Motivation (Case Study on Jember Fashion Carnaval)," Journal of Economics, Business and Management vol. 1, no. 2, pp. 220-223, 2013.

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