—With the rapid growth of China's national
economy and the improvement of people's living standards,
airline market has increased quickly, understanding customer
demand of airline market is critical to the industry development.
In this paper, a empirical study of airline service demand in
China is explored with factor analysis, and five dimensions are
extracted which named with Comfort need, Safety and
Convenience need, Time need, Brand and promotion need, and
Price need. The result verifies some former research, and shows
some difference with developed countries.
—Airline service, civil aviation, customer
The authors are with the Nanjing University of Aeronautics and
Astronautics. She is now with the College of Economics and Management,
Nanjing, China (e-mail: WJL7520@126.com, email@example.com,
Cite:Jianling Wang, Junyan Wu, Lingyun Wang, and Min Li, "Empirical Study of Airline Service Dimensions in China," Journal of Economics, Business and Management vol. 2, no. 1, pp. 17-21, 2014.