—The growing importance of international
competition is well recognized both in the business and
academic environment. This article’s aim is to discusses the
issue of how universities must learn to compete, given that
national institutional context and everchanging environment
facing many and different challenges. This means that, in some
ways, the university has a central place and becomes more
integrated into state’s economic activities and companies, than
they were before. In the knowledge society, the university'
mission is to create, develop and transfer knowledge capital in
order to obtain valuable asset status in the modern economy.
Therefore, universities face continous challenges due to
globalization and internationalization of education, learning
and research, and must satisfy higher quality demands,
‘measurable’ outcomes, and explicit economic benefits. Facing
competition from other knowledge-providers, universities must
change their identity from that of state-financed monopolies to
self-financed participants in the knowledge - providing
—Change, competition, knowledge, university.
The authors are with Lucian Blaga University of Sibiu, Romania (e-mail:
Cite:Stanit Alexandra, Popa Liliana Mihaela, and Mihai Indres, "Universities: Facing Change and Competition," Journal of Economics, Business and Management vol. 2, no. 2, pp. 130-132, 2014.