—There exist various resources which an enterprise
can use in order to become more innovative and achieve
competitive advantage on the market. Relational resources are
definitely one of them, for instance enabling a company to make
its customers more loyal or to attract new purchasers and other
stakeholders. This paper presents the results of a study in which
200 Polish enterprises were asked about what relational
resources they used and how frequently. Analysing the results,
the authors of the study observed various interesting
relationships between the use of relational resources and
numerous factors such as the company’s development stage,
ownership form, turnover, scope of activity and others. The
general conclusion drawn is that more and more Polish
enterprises tend to use and manage relational resources, but
there still exists a visible difference between Poland and West
European countries, as far as the extent of this use is concerned.
Therefore, the authors of the study recommend a broader
approach to the issue, since its development would be profitable
from the economic point of view.
—Relation resources, corporate management,
Marta Ziółkowska is with the Institute of Management, Unit of Corporate
Management, Warsaw School of Economics, Poland (e-mail:
Cite:Marta Ziółkowska, "Relational Resources Management as Source of
Company‟s Innovativeness and Competitive Advantage," Journal of Economics, Business and Management vol. 2, no. 3, pp. 202-208, 2014.