—It is generally believed that human mobility
pattern is affected by human personality. It implies human
personality can influence future human location or usual
frequent places. In such a manner, Big Five Personality Traits is
utilized in order to figure out the effect of human personality
toward human mobility model. The Back Propagation Network
is used as a tool for identifying the effect of human personality
to human mobility model. Human personality and preferred
locations were related in a range of common sense. An
algorithm is designed to simulate the effect of personality on
human locations and represent the effect numerically. Our
result will show the combinatorial effect of human personality
and human mobility.
—Human mobility, probabilistic location
prediction, big five factors, back propagation network,
psychological factor, big five inventory, human mobility
modeling, big five personality traits.
Seung Yeon Kim is with the Hongik University (E-mail:
Cite: Ha Yoon Song and Seung Yeon Kim, "Predicting Human Locations with Big Five Personality and
Neural Network," Journal of Economics, Business and Management vol. 2, no. 4, pp. 273-280, 2014.