• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2014 Vol.2(4): 302-306 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2014.V2.143

Measurement of Mature Spring/Spa Travellers‟ Beliefs in Taiwan

Mei-Ting Hsieh
Abstract—Spring/spa tourism has been playing an important role in many countries around the world, particularly, the exceptionally rich in natural springs throughout the Island of Taiwan. The mature travel market is significantly becoming one of specific groups in health tourism relative industry. Due to the different beliefs, knowledge, and cognition of health spring travel may influence mature travellers’ decision-making by time changes. This study investigated the relevant of mature traveller’s beliefs related to travel behaviour in choosing health spring destination. Furthermore, the research were analysis the effect of travel motivation, attitude towards, and cognitive on mature spring traveller’s decision-making in health spring/spa destination. The results revealed similarities and differences between mature travellers relating to mature travel beliefs at spring/spa. The findings could be applied as new empirical academic knowledge of mature traveller behaviour in health, spring/spa tourism and has implications for the spring/spa mature travel market.

Index Terms—Hot spring, spa, mature traveller, spring cognition, traveller’s beliefs.

Mei-Ting Hsieh is with the Department of Tourism and Leisure, Lunghwa University of Science and Technology, Taiwan (e-mail: jessicah62@hotmail.com).

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Cite: Mei-Ting Hsieh, "Measurement of Mature Spring/Spa Travellers‟ Beliefs in Taiwan," Journal of Economics, Business and Management vol. 2, no. 4, pp. 302-306, 2014.

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