—Spring/spa tourism has been playing an important
role in many countries around the world, particularly, the
exceptionally rich in natural springs throughout the Island of
Taiwan. The mature travel market is significantly becoming
one of specific groups in health tourism relative industry. Due to
the different beliefs, knowledge, and cognition of health spring
travel may influence mature travellers’ decision-making by
time changes. This study investigated the relevant of mature
traveller’s beliefs related to travel behaviour in choosing health
spring destination. Furthermore, the research were analysis the
effect of travel motivation, attitude towards, and cognitive on
mature spring traveller’s decision-making in health spring/spa
destination. The results revealed similarities and differences
between mature travellers relating to mature travel beliefs at
spring/spa. The findings could be applied as new empirical
academic knowledge of mature traveller behaviour in health,
spring/spa tourism and has implications for the spring/spa
mature travel market.
—Hot spring, spa, mature traveller, spring
cognition, traveller’s beliefs.
Mei-Ting Hsieh is with the Department of Tourism and Leisure, Lunghwa
University of Science and Technology, Taiwan (e-mail:
Cite: Mei-Ting Hsieh, "Measurement of Mature Spring/Spa Travellers‟ Beliefs in
Taiwan," Journal of Economics, Business and Management vol. 2, no. 4, pp. 302-306, 2014.