• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: DOAJ, Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2015 Vol.3(2): 267-270 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.192

Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective

Muhammad Tahir Jan, Kalthom Abdullah, and Abdul Momen
Abstract—For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study is to determine the factors influencing the Malaysian Muslim users to adopt social networking sites. It will justify the social, educational, technological and other factors behind the adoption of social networking sites like Facebook, twitter and MySpace. The paper is conceptual in nature and proposes that a future research can be conducted with the Structural Equation modeling approach to sort out the significance and the relative importance of these factors behind the Muslim users’ adoption of social networking sites in Malaysia.

Index Terms—Adoption, factors, Muslim users, Malaysia, social networking sites (SNSs).

The authors are with the Faculty of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia (e-mail: tahirjan@iium.edu.my).

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Cite: Muhammad Tahir Jan, Kalthom Abdullah, and Abdul Momen, "Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective," Journal of Economics, Business and Management vol. 3, no. 2, pp. 267-270, 2015.

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