—For social, emotional and cognitive development of
the human being, Social Networking Sites (SNSs) provide an
important milieu that eventually leads the human experience to
the new era. Malaysia is one of the top countries where social
networking sites are adopted faster. The purpose of this study is
to determine the factors influencing the Malaysian Muslim
users to adopt social networking sites. It will justify the social,
educational, technological and other factors behind the
adoption of social networking sites like Facebook, twitter and
MySpace. The paper is conceptual in nature and proposes that a
future research can be conducted with the Structural Equation
modeling approach to sort out the significance and the relative
importance of these factors behind the Muslim users’ adoption
of social networking sites in Malaysia.
—Adoption, factors, Muslim users, Malaysia,
social networking sites (SNSs).
The authors are with the Faculty of Economics and Management Sciences,
International Islamic University Malaysia, Kuala Lumpur, Malaysia (e-mail:
Cite: Muhammad Tahir Jan, Kalthom Abdullah, and Abdul Momen, "Factors Influencing the Adoption of Social Networking
Sites: Malaysian Muslim Users Perspective," Journal of Economics, Business and Management vol. 3, no. 2, pp. 267-270, 2015.