• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: DOAJ, Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2015 Vol.3(3): 391-394 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.215

The Study of Consumers' Buying Behavior and Consumer Satisfaction in Beverages Industry in Tainan, Taiwan

Shiau Pei Shih, Szuchiang Yu, and Hui Chin Tseng
Abstract—The beverages industry is the widest base compared to others. A consumer is anyone makes a purchases and transaction decision of goods and services form a store or a company. This study wanted to investigate the consumers' beverage purchasing behavior and their preference for different beverage groups in Tainan City, Taiwan. Descriptive research method was used to survey 150 customers and data were collected through questionnaire administered. Descriptive statistic and Pearson correlation coefficient was used as a method of data analysis. The result of the analysis reveals a positive correlation between product attribute and consumer purchase decision.

Index Terms—Purchasing behavior, preference, customer satisfaction, beverages industry

Shiau Pei Shih is with the Far East University, Taiwan (e-mail: jenniferfeu@gmail.com).

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Cite: Shiau Pei Shih, Szuchiang Yu, and Hui Chin Tseng, "The Study of Consumers' Buying Behavior and Consumer Satisfaction in Beverages Industry in Tainan, Taiwan," Journal of Economics, Business and Management vol. 3, no. 3, pp. 391-394, 2015.

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