—The main purpose of this paper is to apply
integrated quality function deployment (QFD) for dry bulk
terminal improvement from the perspectives of the customers.
Firstly, the main issue of the QFD problem was made which
are ‘what’ the customer required and ‘how’ to implement the
problem to solutions. This two major of components to be
emphasized on the house of quality (HOQ) matrices. In this
research, the systematic procedures using inferential statistics
which are factor analysis and correlation spearman were
applying in QFD method. Factor analysis used for identifying
the best group and reduced the unused items. Whereas
correlation spearman used for see the relationship and
strengthen each factor. The results in this study show 4 best
group or criteria were identified which are loading efficiency,
infrastructure improvement, time performance and dry bulk
operation improvement. This four criteria is the main criteria
for improvement. The using QFD method suggested the
management in Port Terminal should listen the customer voice
to raise the issue for solutions. How to solve the issue is based
on the strategy implemented. The proposed strategy from this
study can be used for the port management to identify solution
in dry bulk terminal.
—Quality function deployment (QFD), dry bulk
terminal improvement (DBTI), house of quality (HOQ).
Muhammad Ashlyzan Bin Razik is with the Universiti Malaysia Pahang,
Malaysia (e-mail: email@example.com).
Cite: Md. Ashlyzan Razik, Razman Mat Tahar, Wan Hasrulnizzam Wan Mahmood, and Norlinda Mohd Rozar, "Integrated Quality Function Deployment (QFD) Model for
Dry Bulk Terminal Improvements (DBTI) in Malaysian
Ports," Journal of Economics, Business and Management vol. 3, no. 4, pp. 413-416, 2015.