• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2015 Vol.3(4): 425-429 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.222

Personality Antecedents of Online Buying Impulsiveness

Tsai Chen and Ming-Chang Lee
Abstract—The hierarchical relationships of personality traits related to online buying impulsiveness were empirically examined. The results show that three elemental traits - agreeableness, need for arousal, and need for material - are predictive of online buying impulsiveness. Middle level trait of value consciousness is mediating the effect of conscientiousness and negatively associated with the dependent variable.

Index Terms—Online buying impulsiveness, trait theory, 3M model

Tsai Chen is with the Department of Communication, Fo Guang University, Yilan County, ROC (e-mail: tchen@mail.fgu.edu.tw).
Ming Chang Lee is with the Department of Management, Fo Guang University, Yilan County, ROC (e-mail: lmj0055@gmail.com).

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Cite: Tsai Chen and Ming-Chang Lee, "Personality Antecedents of Online Buying Impulsiveness," Journal of Economics, Business and Management vol. 3, no. 4, pp. 425-429, 2015.

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