—The hierarchical relationships of personality traits
related to online buying impulsiveness were empirically
examined. The results show that three elemental traits -
agreeableness, need for arousal, and need for material - are
predictive of online buying impulsiveness. Middle level trait of
value consciousness is mediating the effect of conscientiousness
and negatively associated with the dependent variable.
—Online buying impulsiveness, trait theory, 3M
Tsai Chen is with the Department of Communication, Fo Guang
University, Yilan County, ROC (e-mail: email@example.com).
Ming Chang Lee is with the Department of Management, Fo Guang
University, Yilan County, ROC (e-mail: firstname.lastname@example.org).
Cite: Tsai Chen and Ming-Chang Lee, "Personality Antecedents of Online Buying Impulsiveness," Journal of Economics, Business and Management vol. 3, no. 4, pp. 425-429, 2015.