—This paper discusses the implementation of a software system prototype to run online experiments regarding differences in the reaction of newsletter receivers to absolute and relative rebates. Therefore a split-run component was added to an online cashback system to gather experimental data on their behavior. The prototype was then evaluated from a functional point of view by executing and verifying several split-run tests. The usability was evaluated using a standard questionnaire approach (ISONORM 9241/110). Having passed both tests, we offer the prototype to the scientific community as a stable platform to run further experiments.
—Cashback, consumer behavior, rebates, split-run test.
Roland Fassauer is with the Andasa GmbH, Neumarkt 20, 04109 Leipzig, Germany (e-mail: firstname.lastname@example.org).
Andrej Werner is with the Information Systems Institute, Leipzig University, Grimmaische Str. 12, 04109 Leipzig, Germany (e-mail: andrej.werner@.uni-leipzig.de).
Cite: Roland Fassauer and Andrej Werner, "Architecture, Implementation and Evaluation of a Software System for Field Experiments on the Impact of Relative and Absolute Rebates on Consumer Behavior," Journal of Economics, Business and Management vol. 3, no. 4, pp. 430-434, 2015.