—This brief paper will discuss about consumer
behavior in terms of daily time and level of education.
Consumer behavior in here is endogenous variable that is
determined by the daily time and level of education. Authors
look at nowadays situation that understanding the consumer
behavior is an important task for the company, especially the
marketing part. Because, it is one of the components which
form the basis in the preparation of the marketing mix that
can be displayed by the company. Then authors focus on the
daily time and level of education as factors to explain that
consumer behavior. The research used direct observation
approach and interview measuring the condition of consumer
psychology in effect of their consuming behavior. Authors
discussed from the point of view of direct testimonies about
level of satisfaction of buying behavior of consumer. Besides
that, authors also use method of literature review to strengthen
analysis. Then, authors would expect this brief paper able to be
a recommendation for companies in Indonesia in formulating
effective and efficient marketing strategies, and able to be
recommendations for consumers and government as well.
—Consumer behavior, consumer psychlogy,
daily time, level of education.
The authors are with the Universitas Indonesia (University of Indonesia),
Indonesia (e-mail: firstname.lastname@example.org,
Cite: Kadek Ayu Dani Astari, Komang Santhi Arsa, Lovina Claudia Iristianty, and Suhadi Riandana, "Analysis of Consumer Psychology Subject To Daily Time
and Level of Education in Indonesia," Journal of Economics, Business and Management vol. 3, no. 4, pp. 470-478, 2015.