—The increasing globalization of companies forces them to create a planned and integrated approach to sustain successful in global markets, by involving employees and implementing improvement programmes that will maximize productivity and company’s performance. The need for improvement is emphasized together with the need to achieve competitive advantage, to focus on company requirements, measure performance and learn from results. Many researchers considered total quality management (TQM) as the leading management philosophy that improves company’s position and their performance. Accordingly, it cannot be generalize about the extent to which the implementation of TQM along with related business strategies actually impact organizational performance. The research study presents a discussion of issues related to the complementary approach of TQM and strategic process. In that manner, research study was mainly based on quantitative data conducted to obtain empirical results in order to investigate the relationship between total quality management and strategic management. Understanding of obstacles that hinder the implementation of quality programs can help the organization to focus on future management activities, to maximize productivity and company performance.
—Total quality management (TQM), strategic process; strategic management, organizational performance.
Marina Kantardjieva is with the Kingdom University, Bahrain (e-mail: firstname.lastname@example.org).
Cite: Marina Kantardjieva, "The Relationship between Total Quality Management (TQM) and Strategic Management," Journal of Economics, Business and Management vol. 3, no. 5, pp. 537-541, 2015.