—This paper aimed to identify the determinants of Vietnamese intention to visit Korea after watching Korean TV dramas or movies. Quantitative method was mainly employed and a self-administered questionnaire survey was conducted with sample size of 380 Vietnamese respondents. The results showed that the more Korean film makers invested in the topics and contents; actors, music and backgrounds; culture and tradition; and humanism contents, the more likely Vietnamese tourists intend to travel to Korea. Factors of "perception changes on Korean country's image" and "frequency of watching Korean film" were also positively associated with the travel intention. In addition, the empirical results indicated that factors of film topics and contents; actors, music and backgrounds; culture and tradition were significantly affected the frequency of watching and perception change on country image, which implied that Korean film has globally differentiated itself with other nations' films industry by focusing into the unique aspects of its social cultural values.
—Film-induced tourism, film-tourism, destination perception, Vietnam and Korean tourism.
The authors are with the School of Business, International University –VNU-HCM, Vietnam (e-mail: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org).
Cite: Pham Hong Hoa, Vo Thi Thanh Truc, and Mai Ngoc Khuong, "Film-Induced Tourism — Factors Affecting Vietnamese Intention to Visit Korea," Journal of Economics, Business and Management vol. 3, no. 5, pp. 565-570, 2015.