Abstract—The burgeoning environmental sustainability
stance is an escalating challenge faced by planners, leaders and
decisions makers around the globe. The importance of this
study provides invaluable information and insights for
stakeholders in Kuwait as an example of developing countries.
The key objective of this research is to explore the current
environmental business sustainability and managerial practices
and behavior in Kuwait. This study investigates the extent that
managers in Kuwait are continuously involving in developing a
vision into practices in terms of sustainability and competitive
edge dimensions. This study applies Q methodology to offer a
complementary and alternative approach for evaluating the
views on corporate environmental issues. The Q study began
with the concourse stage where participants were instructed to
freely express their thoughts towards environmental issues
when making strategic decisions. Following a refinement and
clarification of the collected statements, a total of 40 statements
were used for the Q sort that was conducted early in 2011.
There were 35 participants who successfully sorted 40
statements. The results revealed a three-factor solution and
were labeled as ‘Sustainable’, ‘Conservative’ and ‘Practical’
managers.
Index Terms—Business sustainability, Kuwait, Qmethodology,
strategic decision.
Sumayya A. Banna is with the Australian College of Kuwait, Kuwait
(e-mail: s.banna@ack.edu.kw).
Mohammad Al-Mutairi is with the Kuwait Public Institution for Social
Security Institution (KPSSI), Kuwait city, Kuwait (e-mail:
mam882@uowmail.edu.au).
Helen M. Hasan is with the University of Wollongong, Australia (e-mail:
hasan@uow.edu.au).
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Cite: Sumayya A. Banna, Mohammad E. Al Mutairi, and Helen M. Hasan, "Businesses Sustainable Strategies in Practice: The Case of
Emerging Market-Kuwait," Journal of Economics, Business and Management vol. 3, no. 6, pp. 583-590, 2015.