—The satisfaction measures are often required by a theoretical construct in system of cause-effect relationships. Many scholars consider causal linkage between the causes and results of consumer satisfaction as a key focus. However, it was shown that more than 30 factors are used in different research as antecedents and/or evaluative factors for destination satisfaction and loyalty. Thus leave room for further research in this controversial topic. The objective of this paper is to develop an acceptable theoretical model based on major established behavioral theories and attribute-level approach. The theoretical model will include intrinsic, extrinsic (brand, warranty, price) cues, quality, risk, destination image, tourist attributes and satisfaction. The model needs further research on its generality and robustness.
—Tourist satisfaction, destination loyalty, antecedent factor.
Zhu Mingfang is with the Shenzhen Tourism College of Jinan University, China (e-mail: firstname.lastname@example.org).
Zhang Hanyu is the Department of Hotel and MICE, Shenzhen Tourism of Jinan University, China (e-mail: email@example.com; corresponding author: Zhang Hanyu).
Cite: Zhu Mingfang and Zhang Hanyu, "Research on the Causal Relationship between Antecedent Factors, Tourist Satisfaction and Destination Loyalty," Journal of Economics, Business and Management vol. 3, no. 7, pp. 683-686, 2015.