—Benchmarking of online social network is a tool for
continuous improvement in an organizational setting. This
study examines the underline practice of online social network
in benchmarking the practice in small and medium scale
enterprises in Malaysia. The study employed qualitative
approach by interviewing small and medium enterprise owners.
The result indicate there are changes in performance by
adopting benchmarking for service delivery that result from
using new medium. It also implied that benchmarking approach
can lead to new innovation through the exchange of information
in a secured business environment with a significant effect on
the financial well-being of the business. The regulators are most
significant in benchmarking to reduce the competitive behavior
among the business of the same character. The limitation of this
study is small sample size. Therefore, future study can be
conducted using survey method and also by increasing the
—Benchmarking, online social networking,
small and medium enterprises.
The authors are with the Faculty of Economics and Muamalat, Universiti
Sains Islam Malaysia, 71800 Nilai, Negeri Sembilan, Malaysia (e-mail:
Cite: A. W. Norailis and Y. Nor Asiah, "Benchmarking Practices through Online Social
Networking," Journal of Economics, Business and Management vol. 3, no. 8, pp. 787-790, 2015.