— Internet has changed many business industry, also has significantly revolutionized travel industry in the last decade. The internet has also shifted the hotel industry’s distribution model from traditional service to online service provided through internet websites. However, the hotel service providers need to find new things to attract customers to their online service. Therefore, electronic service (e-service) possibly be the key to long-term advantages in the digital times. Meanwhile, In e-commerce, loyal customers have been considered extremely valuable. Loyalty was generally attributed to satisfaction with the quality of service. And despite many studies concerning traditional service quality, relatively few studies have been conducted in the Internet market, and even less on online travel service quality particularly in asian countries like Thailand. This paper as a result proposed to analyse the influeincing of the e-service quality factors to e-loyalty toward online booking hotel with the case study of thai consumers. The methodology used were survey method by questionnaire to thai consumers, and the data gained was analysed by linear regression with the significant value of .05.
— E-loyalty, e-service, e-service quality, online hotel booking, thai consumers
The authors are with the Srisakdi Charmonman Institute, Siam Technology College, Thailand (e-mail: Meen.email@example.com, firstname.lastname@example.org).
Cite: Thichakorn Visansakon and Pisit Prougestaporn, " Influencing of e-Service Quality to e-Loyalty of Thai Consumers toward Online Hotel Booking," Journal of Economics, Business and Management vol. 3, no. 9, pp. 908-911, 2015.