— The aim of the paper is to contribute to a better understanding of e-service attributes through an empirical investigation. Very limited studies have been directed towards understanding the implementing role of e-service attributes influencing customer satisfaction in online movie theatre settings. Therefore, this study apply an empirical investigation for implementing online movie theatre quality attributes using an integrated method of Kano's model to persuade customer satisfaction.
— Customer satisfaction, e-service quality, Kano's model, online movie theatre.
Nitipan Ratanasawadwat is with the Martin de Tours School of Management and Economics, Assumption University, Bangkok 10540 Thailand (e-mail: email@example.com).
Cite: Nitipan Ratanasawadwat, " E-Service Attribute Analysis: An Application of Kano's Model," Journal of Economics, Business and Management vol. 3, no. 11, pp. 1076-1079, 2015.