— In competitive global industries, the relationship between firms has changed from rivalry to collaboration using developed collaborative schemes like Collaborative Planning, Forecasting and Replenishment CPFR. Through partnerships, both parties should be mutually benefited. The key factor that maintains such relationships lies in addressing the question on how to select the right partner. In other words, lack of compatibility of partners’ abilities and improper selection of partners will result in the failure of collaboration. While CPFR is a way that manufacturers and retailers mostly collaborate, there exists an important challenge for manufacturers to select proper retailers. The purpose of this study is to introduce and explore the key factors considered by manufacturers in retailer selection and the relationships between these factors. Based on a comprehensive literature review and applying experts’ views the most important retailer selection factors are introduced. Fuzzy DEMATEL is applied to further analyse their interrelationships. Based on the empirical results, conclusions and suggestions are proposed as a reference for manufacturers and retailer.
— CPFR implementation, partnership, retailer selection factors, fuzzy DEMATEL.
Farhad Panahifar is with the University of Limerick, Ireland (e-mail: firstname.lastname@example.org).
Cite: Farhad Panahifar, Cathal Heavey, P. J. Byrne, and M. Asif Salam, " Partner Selection Factors for Successful CPFR Implementation Using Fuzzy DEMATEL," Journal of Economics, Business and Management vol. 3, no. 12, pp. 1138-1145, 2015.