— The objectives of this research are to search the management pattern of one district lodging entrepreneurs by sufficient economy ways, to know the constrains that affects this sector and design fit arrangement shape to sustain their business with Samut Songkram style. What will happen if they do not use this approach? Will they have a monetary crisis? The data and information are collected by informal discussions with 8 managers and 400 questionnaires. A mixed methods of both qualitative research and quantitative research are used and Bent Flyvbjerg’s phronesis is utilized for this analysis. The results found that all firms must improve the image and service with lodging standard. Our paper will prove that sufficient economy can help small business firms to solve their problems. We think that the results of our research will be a financial pattern to solve many problems of the entrepreneurs and this way will can be a super model for other provinces of Thailand.
— Management pattern, Samut Songkram, service sector, sufficient economy.
Krisada Sungkhamanee is with Suan Sunandha Rajabhat University, Bangkok, Thailand (e-mail: email@example.com, firstname.lastname@example.org).
Cite: Krisada Sungkhamanee, " Management Pattern for Service Sector in Samut Songkram by Sufficient Economy Approach," Journal of Economics, Business and Management vol. 4, no. 1, pp. 80-84, 2016.