— This research empirically examined the effects of personal traits, prior entrepreneurial experience, external environment, social norm and perceived feasibility on entrepreneurship intention through the positive and negative perception toward entrepreneurship. Conducted by collecting data from 401 students aged from 18 to 24 years old in Vietnam National University (VNU), this study applied quantitative approach with statistical techniques used such as factor analysis, multiple regressions and path analysis. As a result, prior entrepreneurial experience, external environment and perceived feasibility were the three independent variables that significantly affected the positive perception toward entrepreneurship and consequently, they had positively indirect effect on entrepreneurship intention. On the other hand, perceived feasibility and personal trait significantly affected the negative perception toward entrepreneurship and provided negatively indirect effect on the entrepreneurship intention.
— Personal traits, prior entrepreneurial experience, external environment, social norms, perceived feasibility, entrepreneurship intention, perception toward entrepreneurship.
Mai Ngoc Khuong and Nguyen Huu An are with the School of Business, International University-VNU-HCM, Vietnam (e-mail: email@example.com, firstname.lastname@example.org).
Cite: Mai Ngoc Khuong and Nguyen Huu An, " The Factors Affecting Entrepreneurial Intention of the Students of Vietnam National University — A Mediation Analysis of Perception toward Entrepreneurship," Journal of Economics, Business and Management vol. 4, no. 2, pp. 104-111, 2016.