Sustainable supply chain management (SSCM) is gathering business people’s attention as more consumers see sustainability as a companies’ long-term success. To realize SSCM, achieving high performance in three areas, environmental, social and financial performance, is considered to be necessary. This concept is called triple bottom line, and earning profit from SSCM activities is a key to success. One way for companies to earn profits is to provide environmentally and socially friendly goods (ES goods) to consumers who see the value of these goods. However, how to approach these customers, which are the tactics for selling these goods, is not well understood. This study develops a market model using an agent-based simulation, evaluates the possible tactics, and shows characteristics of each tactic as well as those when tactics are combined. These findings will help companies who try to enter a new ES goods market to decide which tactics they should take and how to combine them.
Sustainable supply chain management, agent-based simulation, decision support system.
Tatsuya Inaba is with Kanagawa Institute of Technology, Kanagawa, 2430292 Japan (e-mail: firstname.lastname@example.org).
Tatsuya Inaba, "
Evaluation of Market Entry Tactics for Sustainable SCM by Using Agent-Based Simulation," Journal of Economics, Business and Management vol. 4, no. 10, pp.