Along with the popularity of electronic word of mouth (eWOM) communication, the issue about how individuals adopt online information becomes one of the hottest topics in the research fields related to consumer behavior. Obviously, understanding the relevant mechanism contributes greatly to utilizing the influential factors to affect the information adoption process of consumers and their final purchase decision. Among relevant researches, the researches based on the Information Adoption Model (IAM) are comparatively new, valuable and practical. Consequently, this article analyzes and summarizes the existing studies on IAM by dividing them into three categories: studies by using original IAM, studies by adding variables in IAM and studies by building up complex models based on IAM. Further, the research perspectives, model variables, research conclusions and others of every relevant research are analyzed. Finally, implications are provided for future research and applications of IAM.
Electronic word of mouth (eWOM), consumer behavior, information adoption model (IAM).
Yu Wang is with the Department of Economic and Management, Tohoku University, 2 Chome-1-1 Katahira, Aoba Ward, Sendai, Miyagi Prefecture 980-8577, Japan (e-mail: firstname.lastname@example.org)
Yu Wang, "
Information Adoption Model, a Review of the Literature," Journal of Economics, Business and Management vol. 4, no. 11, pp.