Japan has been closer relationship with Singapore among ASEAN nations politically, economically and culturally. Singapore possesses several of national competitive advantages, but a labor-intensive business like retailing does not seem suitable for the Singapore market. A variety of Japanese firms have launched their business in Singapore recently. This dissertation is to illustrate how Singapore market conditions of fashion apparel have been functioning and to explore the opportunities for Japanese companies to be successful in their business there. More concretely, the political and economic conditions of Singapore and the characteristics of each consumer segment are reviewed on the basis of its cultural backgrounds and consumer behavior. Comparisons with other countries are also adopted to look into business opportunities. Finally, the potential of businesses for Muslim consumers has been examined whether to become a future huge potential market.
Singapore, Japanese fashion apparel, multi-cultures, life style, consumer segmentation.
Noriyuki Suyama is with Bunka Gakuen Univerity, Japan (e-mail: firstname.lastname@example.org).
Noriyuki Suyama, "
Exploring Business Opportunities in Singapore for Japanese Apparel Companies," Journal of Economics, Business and Management vol. 4, no. 11, pp.