The paper focuses on the facts that what customers truly desire about garment products and the reason why they, in majority, tend to choose Chinese garment to purchase. Detailed analyses on Vietnamese garment industry’s weaknesses as well as strengths depending on the result of the survey are also written down so that right actions will be decided in order to help local garment in this rivalry.
Some solutions are suggested by analyzing the opportunities and challenges with which Vietnamese garment meet hence there will be great chance for local garment products in satisfying its resident customers. The real target of Vietnamese garment industry is to affirm its position not only within local market but also in the world’s market with the general brand name “made in Vietnam”.
There are quite a number of issues which Vietnam’s industries generally and garment industry privately need to alter; however, the three main things to garment enterprises are considered as “material, design and prices”.
Garment industry, material, design and prices.
Thao Thi Phuong Vu, was with University of Bolton, United Kingdom (e-mail: email@example.com).
Thao Thi Phuong Vu, "
An Analysis of Consumer’s Need and Behavior in Purchasing Garment in Vietnam," Journal of Economics, Business and Management vol. 5, no. 2, pp.