• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
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HOME > Archive > 2017 > Volume 5 Number 6 ( June 2017) >
JOEBM 2017 Vol.5(6): 231-234 ISSN: 2301-3567
DOI: 10.18178/joebm.2017.5.6.518

Enterprise Systems in the NFL: An In-depth Look at the San Francisco 49ers Partnership with SAP

D. Lance Revenaugh

Abstract— This paper examines the relationship between the American National Football League (NFL) and the impact and influence of Enterprise Systems (ES). Specifically, the global leader in ES, SAP, and their new and extensive relationship with the San Francisco 49ers are examined. Results show that Enterprise Resource Planning (ERP) systems are not limited to supporting only standard business operations. SAP and other Enterprise Resource Planning (ERP) vendors appear to be a major part of the future for the American National Football (NFL) league and professional sports teams worldwide. The San Francisco 49ers are the pioneers of ERP in American football and it appears that most of the NFL teams are following the 49ers lead. From the draft to the Super Bowl, American football is evolving, and so are Enterprise Systems.

Index Terms— Business analytics, enterprise systems, information management, sports management.

D. Lance Revenaugh is with the Business and IT Department, Montana Tech University, USA (e-mail: LRevenaugh@mtech.edu).

[PDF]

Cite: D. Lance Revenaugh, " Enterprise Systems in the NFL: An In-depth Look at the San Francisco 49ers Partnership with SAP," Journal of Economics, Business and Management vol. 5, no. 6, pp. 231-234, 2017.

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