• ISSN: 2301-3567 (Print)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly (2013-2014); Monthly (2015-2017); Quarterly (Since 2018)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Mia Hu
    • Abstracting/ Indexing:  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, and Crossref.
    • E-mail: joebm@ejournal.net
JOEBM 2020 Vol.8(3): 157-162 ISSN: 2301-3567
DOI: 10.18178/joebm.2020.8.3.630

An Analysis of the Factors Influencing the Value Promotion of Chinese E-Commerce Enterprises Based on Amos Model

Li-Hua Xia
Abstract—Based on the data of 148 e-commerce enterprises in China, Amos in the structural equation model is used as the analysis tool to build the verification model of e-commerce enterprise value promotion. 12 observation variables, such as the proportion of R & D expenditure to sales revenue and the proportion of R & D expenditure to sales revenue, are selected to explore innovation competitiveness, scale competitiveness, risk competitiveness and business competitiveness The difference of competitive power has an impact on the promotion of enterprise value. This paper puts forward the suggestions of strengthening supply chain cost control, diversification strategy and cooperation and sharing, which is of practical significance to improve the core value of e-commerce enterprises.

Index Terms—AMOS model, e-commerce enterprises, value promotion.

Lihua Xia is with Taizhou University, China (e-mail: 261488796@qq.com).

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Cite:Li-Hua Xia, "An Analysis of the Factors Influencing the Value Promotion of Chinese E-Commerce Enterprises Based on Amos Model," Journal of Economics, Business and Management vol. 8, no. 3, pp. 157-162, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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