• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
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HOME > Archive > 2020 > Volume 8 Number 3 (Aug. 2020) >
JOEBM 2020 Vol.8(3): 192-199 ISSN: 2301-3567
DOI: 10.18178/joebm.2020.8.3.636

Ghanaian Perspective of Franchise Contract in Africa, a Pestle Analysis

John Tumaku and Jianxin Ren

Abstract—Franchising approach has transformed many businesses in all sectors of the economy for most countries and Ghana should not be left out. Because of franchisor’s training and provision of support for SMEs, it is regarded as an important strategy in many developing countries. Despite all other basic infrastructure such as commercial, political, economic, legal and socio-cultural working against the development of franchising in Ghana, the government must draft and pass new law to guide the development of the business in this part of the world. This research looks at franchising growth in Ghana, Africa and how to bridge the gap between Ghanaian franchise practice and franchising top practices. The researchers used Informal/conversational interview and documentary analysis. For the sake of Ghana’s current growth, the researcher recommends that the product and trade name model in all areas until a single appropriate law of franchising is passed for full business format model operation which can house all basic infrastructures.

Index Terms—Ghana-Africa, PESTLE, contract, franchise development.

John Tumaku and Jianxin Ren are with Zhongnan University of Economics and Law Wuhan, China (e-mail: johntumaku@gmail.com, renjianxin@zuel.edu.cn).

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Cite:John Tumaku and Jianxin Ren, "Ghanaian Perspective of Franchise Contract in Africa, a Pestle Analysis," Journal of Economics, Business and Management vol. 8, no. 3, pp. 192-199, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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