• ISSN: 2301-3567 (Print)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly (2013-2014); Monthly (2015-2017); Quarterly (Since 2018)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Mia Hu
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JOEBM 2020 Vol.8(3): 212-218 ISSN: 2301-3567
DOI: 10.18178/joebm.2020.8.3.639

Sobel Statistical Test on the Mediation Effect of Halal Image toward Intention to Patronage Retail Stores

Abang Sulaiman Abang Salleh, Norazah Mohd Suki, Norzaihan Hashim, Abang Sulaiman Abang Naim, and Norlelawati Ismawi
Abstract—The term “halal image” may often be referred to any images which are perfectly fit to describe Islamic decency and wholesomeness. As Islam teaches its followers on what foods are good (halal) and bad (haram) for consumption the attachment of Islamic decency and wholesomeness onto retail services is expected to spur store patronage. This research study tries to investigate the power of halal image in maneuvering Muslim consumers toward patronizing retail stores that are guided by the law of syari’ah. In this study, three independent variables (attitude, subjective norm, and perceived behavioral control) have been examined against the intention to patronage retail stores while letting the halal image to intervene. Results of the research study found that the mediating effect of halal image do exist in the relationship between consumers’ attitude, subjective norm, perceived behavioral control and behavioral intention to patronage retail stores. This suggests that consumers may perceive halal image as an important part in an indirect positive relationship between independent variables (e.g. attitude, subjective norm, and perceived behavioral intention) and behavioral intention, thus giving support to the mediating effect of halal image. A possible explanation for this mediating effect is probably due to the high degree of dependency on halal image among Muslim consumers.

Index Terms—Halal dietary law, behavioral intention, halal retail stores, halal image.

Abang Sulaiman Abang Sallehr, Norzaihan Hashim, Abang Sulaiman Abang Naim, and Norlelawati Ismawi are with Universiti Teknologi Mara Cawangan Sarawak, Thailand (e-mail: abgsulaiman@gmail.com, norahashim10@gmail.com, eman@uitm.edu.my, nismawie@gmail.com). Norazah Mohd Suki is with Universiti Utara Malaysia, Thailand (e-mail: azahsuki@yahoo.com).

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Cite:Abang Sulaiman Abang Salleh, Norazah Mohd Suki, Norzaihan Hashim, Abang Sulaiman Abang Naim, and Norlelawati Ismawi, "Sobel Statistical Test on the Mediation Effect of Halal Image toward Intention to Patronage Retail Stores," Journal of Economics, Business and Management vol. 8, no. 3, pp. 212-218, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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