— The success of software products and services is greatly driven today by the process of innovation. Innovation encourages creation of unique first-of-the-kind products and services. The value and potential of such products can be difficult to assess and manage. The ambiguity increases the risk of taking strategically wrong decisions and investments concerning the product portfolio development. This contributes to business condition of the company, especially in case of so common today one product companies. This work introduces the concept of value-aware approach to product and service management, reviews applicable methods and comments their usability in context of development and management of innovative software products and services.
— Product management, software, value assessment, value monitoring.
The author is with the Business Innovation and Development at Turku University, Turku, Finland (e-mail: email@example.com).
Cite: Aleksandra Karimaa, " Value-Aware Approach to Management of Innovative Software Products and Services," Journal of Economics, Business and Management vol. 1, no. 1, pp. 66-71, 2013.