• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2013 Vol.1(1): 98-101 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2013.V1.23

Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis

Musdiana Mohamad Salleh, Nabsiah Abdul Wahid, and Malliga Marimuthu
Abstract— The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.

Index Terms— Corporate social responsibility, corporate identity, content analysis.

M. M. Salleh is with School of Management, University Sains Malaysia, on leave from the University Technology MARA, Malaysia (email: musdianasalleh@gmail.com)
N. A. Wahid is with Graduate School of Business, University Sains Malaysia (email: nabsiahabdul_wahid@hotmail.com).
M. Marimuthu is with School of Management, University Sains Malaysia (email: malliga@usm.my).

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Cite: Musdiana Mohamad Salleh, Nabsiah Abdul Wahid, and Malliga Marimuthu, " Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis," Journal of Economics, Business and Management vol. 1, no. 1, pp. 98-101, 2013.

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