—Nowadays, people are overwhelmingly aware of
the major challenges for the planet and begin to accept and
make gestures towards the environment. In Morocco, the
responsible consumption is only at its beginning but a collective,
progressive and growing awareness of the need to respect the
environment is forging. This paper aims to analyze consumer
behavior with regard to Moroccan green products as an
indicator of the degree of interest and involvement regarding
the environment. The Moroccan consumers seem to be aware of
the challenges of sustainable development as well as the impact
of their consumption on the environment but they delays
integrating them into their purchasing behavior.
—About environmental communication, green
marketing, responsible consumption.
Amina Aomari is with the Mohammed V - Souissi University, Rabat,
Morocco (e-mail: a.aomari@ um5s.net.ma).
Cite:Amina Aomari, "The Responsible Consumption: Factor of the Development
of Environmental Responsibility in Morocco," Journal of Economics, Business and Management vol. 2, no. 3, pp. 219-223, 2014.