—Focusing on the impact of business model (BM) on supply chain management (SCM), the paper takes a case study approach with six global apparel value networks to quantify the complexity created by the BM of a value network and to assess how SCM orientations differ among value networks owing to internal and external BM complexities. Results reveal a clear distinction among value networks in terms of BM complexities. Further, there are significant differences in areas of focus in SCM between high complex and less complex group proving that BM complexity matters significantly to SCM.
—Business model complexity, supply chain, apparel case study, value networks.
M. Nayanapriya Gunawardhana is with the Department of Industrial Engineering & Management, Tokyo Institute of Technology, 2-12-1-W9-61, Ookayama, Meguro-ku, Tokyo, 152-8552 (e-mail: email@example.com).
Cite: M. Nayanapriya Gunawardhana, Sadami Suzuki, and Takao Enkawa, "Effect of Business Model Complexity on Supply Chain Management: A Case Study of Apparel Value Networks," Journal of Economics, Business and Management vol. 3, no. 1, pp. 67-75, 2015.