—This study uses Importance-Performance Analysis
(IPA) in evaluating Taiwan blog e-service quality. Base on
Importance-Performance Analysis, if the interface is smooth,
and it provides multiplicity and uploading functions belonged to
quadrant 1, (keep up the good work), and the most important
blogs’ future functions is sharing resources between blogs
associated with quadrant 1, (keep up the good work). Finally,
the result of this study is expected to serve as a useful guideline
for Internet service providers and future research. Implications
of these results for practice and research are provided as result.
—Blog, e-service quality,
Y. K. Huang is with the Department of Culture and Creative Enterprise
Management, Nanhua University, 62249, Chiayi, Taiwan (e-mail:
W. S. Fan is with the Department of Business Administration, Nanhua
University, 62249, Chiayi, Taiwan (e-mail: firstname.lastname@example.org).
M. C. Tsai is with the Program in Business, Feng Chia University, 40042,
Taichung, Taiwan (e-mail: email@example.com).
Y. H. Ho is with the kingstone.com, 10009, Taipei, Taiwan (e-mail:
Cite: Yu-Kai Huang, Wei-Shang, Fan, Ming-Chun Tsai, and Ying-Hui Ho, "Using Importance-Performance Analysis in Evaluating
Taiwan Blog e-Service Quality," Journal of Economics, Business and Management vol. 3, no. 3, pp. 338-345, 2015.