• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Chloe Wu
    • Abstracting/ Indexing: Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2015 Vol.3(3): 338-345 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.206

Using Importance-Performance Analysis in Evaluating Taiwan Blog e-Service Quality

Yu-Kai Huang, Wei-Shang, Fan, Ming-Chun Tsai, and Ying-Hui Ho
Abstract—This study uses Importance-Performance Analysis (IPA) in evaluating Taiwan blog e-service quality. Base on Importance-Performance Analysis, if the interface is smooth, and it provides multiplicity and uploading functions belonged to quadrant 1, (keep up the good work), and the most important blogs’ future functions is sharing resources between blogs associated with quadrant 1, (keep up the good work). Finally, the result of this study is expected to serve as a useful guideline for Internet service providers and future research. Implications of these results for practice and research are provided as result.

Index Terms—Blog, e-service quality, importance-performance analysis.

Y. K. Huang is with the Department of Culture and Creative Enterprise Management, Nanhua University, 62249, Chiayi, Taiwan (e-mail: osilo.huang@gmail.com).
W. S. Fan is with the Department of Business Administration, Nanhua University, 62249, Chiayi, Taiwan (e-mail: wsfan@mail.nhu.edu.tw).
M. C. Tsai is with the Program in Business, Feng Chia University, 40042, Taichung, Taiwan (e-mail: mctsai@gmail.com).
Y. H. Ho is with the kingstone.com, 10009, Taipei, Taiwan (e-mail: wwwcandy00@yahoo.com.tw).

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Cite: Yu-Kai Huang, Wei-Shang, Fan, Ming-Chun Tsai, and Ying-Hui Ho, "Using Importance-Performance Analysis in Evaluating Taiwan Blog e-Service Quality," Journal of Economics, Business and Management vol. 3, no. 3, pp. 338-345, 2015.

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