—This study aimed to investigate how Costco
Taiwan can win consumers' supports and satisfactions in a such
competitive market today. As the economy has rapidly changed
and developed, consumers' awareness are rising quickly, it is
getting harder and harder to gain customers' satisfactions for
those wholesale stores. The purpose of this study is to
understand if there is the positive relationship between the
experiential marketing strategies and the customers'
satisfactions for Costco wholesale business. In this study, 120
copies of questionnaires were distributed to Costco wholesale
club members in the southern areas of Taiwan , and 120 valid
copies of questionnaires were analyzed. According to the results
of the statistics analysis, Cronbach's α
= .902. The results
showed that act experiential marketing had a positive
correlated relationship with customers' satisfactions.
—Experiential marketing, customer satisfaction,
warehouse stores, Costco.
Shiau Pei Shih is with the Far East University, Taiwan (e-mail:
Cite: Shiau Pei Shih, Szuchiang Yu, and Feng Ju Yen, "How Does Costco Win Customer Satisfaction: A Case
Study of the South of Taiwan," Journal of Economics, Business and Management vol. 3, no. 3, pp. 360-363, 2015.