Abstract—Eye tracking refers to measure gaze positions and
movement to reveal what individuals are looking at. Thanks to
the advances of eye tracking technology, there are growing
numbers of research focus in using eye tracking to study human
behavior. The study aims to identify the research trend of eye
tracking studies. By searching the databases of Social Sciences
Citation Index (SSCI) and Science Citation Index (SCI) in a
fourteen years period between January 1999 and October 2013,
we found 2,354 articles mentioned eye tracking. Among them,
28 were articles of business discipline. By analyzing these
articles, the study maps the intellectual structure of the eye
tracking research in business area. The results provide
fundamental insights on the recent research of using eye
tracking technology.
Index Terms—Bibliometric, literature review, eye tracking,
SSCI/SCI.
Y.-J. Yang is with the Ming Dao University, Taiwan (e-mail:
yjyang07@gmail.com).
C.-C. Wang is with the National Taipei University, Sansia District, New
Taipei City 239, Taiwan (e-mail: wangson@mail.ntpu.edu.tw).
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Cite: Yannjy Yang and Chih-Chien Wang, "Trend of Using Eye Tracking Technology in Business
Research," Journal of Economics, Business and Management vol. 3, no. 4, pp. 447-451, 2015.