— Environmental concerns are gaining prominence with the increased media coverage, increased awareness of environmental issues and increased pressure from environmental groups, stringent legislation thereby making people in general more concerned about their habits and the effect that it will have on the environment. In this study a new dimension is added to the issue of women and ecology and it tries to tap the inner potential of women who in their own way over the centuries have been preserving and conserving nature in their small way and create a reawakening in them that every decision they make for themselves and their family can take them closer to creating a positive impact on the mission to save earth. People are increasingly either purchasing or ignoring products, based on their environmental impact. Many organizations have responded to these changing consumer preferences through the introduction of green products. This study is an effort to impart sustainable practices, and create green consumers, one who is mindful of the environment in their every consumption, and thereby transform the community into a sustainable community i.e. a community that believes today’s growth must not be achieved at tomorrow’s expense.
— About Eco friendly, green claims, green consumerism, green products, sustainability.
Shirmila Stanley is with the Department of Commerce, Madras Christian College, Chennai, Tamilnadu, India (e-mail: email@example.com).
Cite: Shirmila Stanley, " A Study on the Perception and Impact of Sustainable Green Consumption Practices of Women in Preserving Ecology with Special Reference to Chennai City," Journal of Economics, Business and Management vol. 3, no. 10, pp. 917-923, 2015.