• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
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    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
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HOME > Archive > 2015 > Volume 3 Number 10 (Oct. 2015) >
JOEBM 2015 Vol.3(10): 990-993 ISSN: 2301-3567
DOI: 10.7763/JOEBM.2015.V3.321

Product-Service Systems for Influencing Customer Barriers and Customer Acceptance

D. M. Schmidt, P. Bauer, and M. Mörtl

Abstract— Product-Service System (PSS) is an approach, which is beneficial for several stakeholders, like society, provider and customer. In most literature, PSS is described from the perspective of providers and how companies can use PSS to gain benefits. However, we claim that product designers can use PSS to increase the customer acceptance by reducing or eliminating the influence of barriers of customer acceptance. In this, paper, we did a literature research to identify barriers of customer acceptance to reveal to need for research, how PSS can influence customer acceptance. We identified effects and phenomena of product and customer, which are barriers of customer acceptance and clustered them into eight categories: complexity, costs, reliability and availability, interoperability, irrationalities, trust, unawareness of need and values and beliefs. If a product lacks in customer acceptance, designing a PSS should consider those barriers.

Index Terms— Customer acceptance, product design, product-service systems.

The authors are with the Institute of Product Development, Technische Universität München, Munich, Germany (e-mail: danilo.schmidt@pe.mw.tum.de, markus.moertl@pe.mw.tum.de).

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Cite: D. M. Schmidt, P. Bauer, and M. Mörtl, " Product-Service Systems for Influencing Customer Barriers and Customer Acceptance," Journal of Economics, Business and Management vol. 3, no. 10, pp. 990-993, 2015.

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