Across the globe acceptance of green products are increasing. This study tries to investigate the scenario from the context of Bangladesh. It focuses on the factors affecting consumers’ attitude and their buying behavior. This study tries to understand the consumers’ attitude, intention and behavior based on theory of planned behavior. It examines four factors that has direct influence on consumer purchase behavior and these factors are- attitude, local environmental awareness, peer influence and knowledge. This paper investigates and tries to understand the purchase behavior of green products of Bangladeshi consumers. In this study quantitative approach has been used. Data was collected from different supermarkets in specific places in Dhaka city.
Eco-friendly products, environmental awareness, green marketing strategies, green purchase behavior.
Zakia Binte Jamal and Sohel Islam are with Independent University, Bangladesh (e-mail: firstname.lastname@example.org)
Promotosh Barua is with Turku School of Business, Turku, Finland.
Zakia Binte Jamal, Sohel Islam, and Promotosh Barua, "
Analyzing Factors that Affect Green Purchase Behavior: From the Context of Bangladeshi Consumers," Journal of Economics, Business and Management vol. 4, no. 10, pp.