This case study provides insight into the importance of date market and its growing strategies for international business. It covers the story of Mr. Nandoo Mal, being a very hard working and young entrepreneur who started his business with seed money of PKRs. 20, when he was in the fourth class. Now a day’s Nandoo Mal business is growing, furthermore, he is looking for expansion of his business, aims to identify the key areas for the future, his plan to establish a brand products of dates at the international level. Mr. Nandoo Mal is lacking applied reasonable standard system and standard research in date business, therefore, his business is still in infancy. It is a huge demand here and abroad for export of date, but he is unable to process a reasonable production of specially dried date. In addition to the value of the potential, if Nandoo Mal introduces new management practices and new technology, marketing and packaging, storage, advertising have a much better. What is the next step for Nandoo Mal take for his business? What other strategies he will take in future? Either he goes to industrial side and open a new factory with the new technology of improved date making process. He managed to build a successful business over the last twenty years and is currently facing the challenges of a growing business at international level.
Strategy implementation, internationalization of business, opportunity identification.
Sapna Bai is with the Sukkur Institute of Science and Technology (SISTECH), Near Dig Office Eid Gah Road, Sukkur, Pakistan (e-mail: firstname.lastname@example.org).
Mansoor Junejo. is with the Sukkur Institute of Business Administration, Airport Road, Sukkur, Pakistan (e-mail: email@example.com).
Sapna Bai and Mansoor. A. Junejo, "
Local Business towards the International (A Case Study of Mr. Nandoo Mal)," Journal of Economics, Business and Management vol. 5, no. 1, pp.