• ISSN: 2301-3567
    • Frequency: Quarterly (2013-2014); Monthly (Since 2015)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms Jessica C. Xiao
    • Abstracting/ Indexing: DOAJ, Engineering & Technology Library,  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, Crossref, and ProQuest.
    • E-mail: joebm@ejournal.net
JOEBM 2017 Vol.5(2): 95-102 ISSN: 2301-3567
DOI: 10.18178/joebm.2017.5.2.493

Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam

Mai Ngoc Khuong and Pham Anh Nguyen
Abstract— The research was conducted with the overall purpose of exploring factors affecting tourists’ destination satisfaction and how well these factors affected to the tourist’s return intention when visiting Ho Chi Minh City. The main used methods in this research was quantitative approaches, with statistical applied techniques such as exploratory factor analysis, multiple regression analysis and path analysis to test the indirect effects of variables on a sample of 1,673 respondents who were foreign tourists staying at Ho Chi Minh City at least two days. The results of this research theoretically and empirically proved that tourists’ return intention was affected directly and indirectly by tourist destination satisfaction following by recreations and entertainments, natural environment and cultural and historical attractions. In other hand, other factors contributed low effects on intention of revisit of tourists. Comprehensively, the research findings provided some recommendations for tourism managers in Ho Chi Minh City to improve and ameliorate the service so that tourist would satisfy more to destination and enhance the intention of revisit in the future.

Index Terms— Cultural and historical attractions, foreign tourist satisfaction, natural environment, tourists’ return intention.

Mai Ngoc Khuong and Pham Anh Nguyen are with the School of Business, International University – VNU-HCM, Vietnam (email: mnkhuong@hcmiu.edu.vn, nguyenpham.bayu@gmail.com).

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Cite: Mai Ngoc Khuong and Pham Anh Nguyen, " Factors Affecting Tourist Destination Satisfaction and Return Intention – A Study in Ho Chi Minh City, Vietnam," Journal of Economics, Business and Management vol. 5, no. 2, pp. 95-102, 2017.

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