• ISSN: 2301-3567 (Print)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly (2013-2014); Monthly (2015-2017); Quarterly (Since 2018)
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Mia Hu
    • Abstracting/ Indexing:  Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google Scholar, and Crossref.
    • E-mail: joebm@ejournal.net
JOEBM 2018 Vol.6(4): 164-166 ISSN: 2301-3567
DOI: 10.18178/joebm.2018.6.4.568

Analysis of the International Communication Strategy of Volunteer Culture in Beijing’s Colleges and Universities from the Perspective of Public Relations

Na Qu
Abstract— As a hub of colleges and universities, Beijing forms a volunteer culture with specific characteristics in the course of several major voluntary activities. As an important part of Beijing culture in the process of the construction of “Four Centers” in Beijing, college volunteer culture should be more public at home and abroad. In terms of the subject, object and propagation of public relations, this thesis mainly analyzes the propagation mode of volunteer culture in Beijing’s colleges and universities from the perspective of public relations so as to make more people at home and abroad to feel the charm of Beijing’s culture, improve Beijing’s image around the world and promote Chinese culture to the world.

Index Terms— Communication strategy, public relationship, volunteer culture.

Na Qu is with Students’ Affairs Department, Beijing International Studies University, Beijing, China (e-mail: qn2004@163.com).

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Cite: Na Qu, "Analysis of the International Communication Strategy of Volunteer Culture in Beijing’s Colleges and Universities from the Perspective of Public Relations," Journal of Economics, Business and Management vol. 6, no.4, pp. 164-166, 2018.

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