• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
HOME > Archive > 2019 > Volume 7 Number 4 (Nov. 2019) >
JOEBM 2019 Vol.7(4): 174-181 ISSN: 2301-3567
DOI: 10.18178/joebm.2019.7.4.602

Online Cross-Border E-commerce Consumer Behavior: A Case Study of Sino-US Trade Conflicts

Li-Chun Liu, Wen-Bin Luo, Jian-Cheng Lin, and Yu-Chin Huang

Abstract—The current study aims to investigate how the Sino-US trade conflicts impact the online cross-border e-commerce consumer behavior, and the business strategies of the online cross-border e-commerce adopted to confront the Sino-US trade war. The findings are resulted from data analysis, and the study results showed that neither consumers' consumption willingness, consumption ability and consumer behavior patterns, nor the business strategies and commercial patterns are changed during this period of Sino-US trade conflict.

Index Terms—Sino-US trade, consumer behavior, cross-border e-commerce, e-commerce business model.

L. C. Liu, W. B. Luo, J. C. Lin, and Y. C. Huang are with the MBA Program at the National Taichung University of Education, Taichung, Taiwan (e-mail: L0921330885@gmail.com).

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Cite:Li-Chun Liu, Wen-Bin Luo, Jian-Cheng Lin, and Yu-Chin Huang, "Online Cross-Border E-commerce Consumer Behavior: A Case Study of Sino-US Trade Conflicts," Journal of Economics, Business and Management vol. 7, no. 4, pp. 174-181, 2019.

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