• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2022 Vol.10(2): 79-84 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.2.677

The Investment Analysis of Microsoft, Apple and Amazon Based on Multi-indexes Evaluation

Yan Gao

Abstract—With the rapid development of Internet technology and the increase of the market value of Internet companies, investing in Internet giants has become the first choice of investors. In order to give an agreeable investment choice for potential investors, this paper analyzes and discusses the stocks of the Microsoft, Apple and Amazon financial based on their performance and stock price trend, respectively. The paper extracts the data of three companies from the financial statements, and calculates several financial ratios through formulas as well as compares different values. Based on the analysis, the investment styles of these three companies are demonstrated and the way to pick one stock from these three companies for different investors is stated. According to sufficient analysis and calculations, the paper finds that Amazon is better for long-term investors who care more about value investing, while Apple is suitable for risk-loving investors who aim to gain high return in short time. Microsoft is in the middle in all aspects of comparison and analysis and its investment strategy is flatter and safer, catering to investors who are risk-neutral. Although the stock performances of the three companies are different, they are all worth-investing companies, which is universally recognized. Besides, whatever company is chosen, the investors are expected to gain satisfactory returns, despite the risk still exists in all situations. These results shed light on the stock selections of these three companies (Microsoft, Apple and Amazon) and also offer supportive analysis for predicting the stock price trends of these three companies in the future years.

Index Terms—Microsoft, Apple, Amazon, stock price, investment, ratio analysis, multi-indexes.

Y. Gao is with the Department of Material Science and Engineering, Ocean University of China, Qingdao, China (e-mail: guanghua.ren@gecacademy.cn).


Cite:Yan Gao, "The Investment Analysis of Microsoft, Apple and Amazon Based on Multi-indexes Evaluation," Journal of Economics, Business and Management vol. 10, no. 2, pp. 79-84, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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