• ISSN: 2301-3567 (Print), 2972-3981 (Online)
    • Abbreviated Title: J. Econ. Bus. Manag.
    • Frequency: Quarterly
    • DOI: 10.18178/JOEBM
    • Editor-in-Chief: Prof. Eunjin Hwang
    • Executive Editor: Ms. Fiona Chu
    • Abstracting/ Indexing:  CNKI, Google Scholar, Electronic Journals Library, Crossref, Ulrich's Periodicals Directory, MESLibrary, etc.
    • E-mail: joebm.editor@gmail.com
JOEBM 2022 Vol.10(2): 120-123 ISSN: 2301-3567
DOI: 10.18178/joebm.2022.10.2.684

Analysis of Coca-Cola Company’s Marketing Model

Mengze Xiang

Abstract—The business world has undergone several modifications, implicating organizations to strategize their marketing strategies. The implementation of excellent marketing models is one of the plans to survive the competition and emerge successfully. A marketing model plays a fundamental part in the formulation and implementation of marketing strategies in various organizations, while provides a framework facilitating a business entity to compare its progress with rivals and plan future development strategies. In this investigation, the author will examine the marketing model of the Coca-Cola Company. Be founded in 1886, the multinational beverage organization has developed to become of the largest brands in the world because of its marketing model. The investigator used the mixed-method approach to conduct the study. A cross-sectional descriptive analysis was also used to analyse the collected data. Data archives, databases, and research articles were the primary sources of the study information. The survey acquired more information about the company by searching its website and company publications. The study concluded that the STP model plays a critical role in the sales and expansion efforts of the Coca-Cola Company. The marketing models also expose the company to challenges such as time-consuming, expensive, and marginalization of other parts of the population, which can lower the sales and profits of the company.

Index Terms—Coca-Cola, marketing model, marketing, brand, beverages.

Mengze Xiang is with St. Joseph’s College, China (e-mail: 630102241@qq.com).


Cite:Mengze Xiang, "Analysis of Coca-Cola Company’s Marketing Model," Journal of Economics, Business and Management vol. 10, no. 2, pp. 120-123, 2022.

Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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